Sneaker X NFT and Metaverse ‘wearable sneakers” offer celebs, athletes, and influencers the opportunity to build their own sneaker NFT brand in the metaverse.
Nike sneaker giant also catching up with metaverse , announces NFT shoes for a virtual world.
Sneaker X is building sneaker brands around specific influencers, music artists, athletes, and brands, customized and designed with the iconic talent involved. The sneakers are :wearables: as well that can be used in Metaverse and gaming communities. The company has partnered with gaming companies like M Games Celebrity Esports challenge and worked with social media stars since 2020 to test market the concept.
Nike sneaker giant also catching up with metaverse , announces NFT shoes for a virtual world.
Nike is also getting in the game, long after Sneaker X tested out demand for virtual sneakers back in 20202. Now finally Nike is catching up, In October, 2022 the sporting goods giant Nike filed trademarks with the U.S. patent office to sell branded sneakers in a virtual world. Last month, Nike launched an online game zone on Roblox called Nikeland where fans can create an avatar of themselves and play sports in a virtual space. In its latest foray, Nike said Monday it has acquired digital collectibles company RTFKT Studios, which will allow the retailer to sell virtual sneakers that people can use to outfit their online avatars.
“Brands have an incentive to be there because that’s where people are and they want to follow them,” Michael Pachter, an analyst with Wedbush Securities, said of the move by major retailers to start building their presence in the metaverse.
But what is the metaverse, exactly? In general, it describes a network of augmented and virtual reality hubs accessed via smartphones or headsets. Users can also create a digital stand-in to represent them in the virtual world, customizing their avatar for work and play using hats, sunglasses, and now even Nike-branded sneakers.
The market for transactions in the metaverse is expected to reach $6.1 billion this year and nearly $42 billion globally by 2026, according to research firm Strategy Analytics. In Nickel and, users can customize their look, display collectibles in a digital showroom, and play games.
Sneaker X has lined up for phase 2 of its launch after they completed 2 years of testing, a virtual sneaker branding program uniting influencers, athletes, and celebrities with over 100 million fans who will be kicking off the next wave of custom branded NFT sneakers in Spring, 2022. Though it does not have the brand clout of sneaker giant Nike, the management team at Sneaker X believes it gives influencers and celebrities what they really want; their own shot at creating, customizing, and owning a mintable virtual sneaker brand for the metaverse community without all of the red tape, manufacturing lead time and enormous capital needed to do a physical sneaker branding deal with giants like Nike.
Visit online the companies behind Sneaker X:
Sports Group Momentum Studios: www.momentumchannel.com
NFT Advisory Group: www.nftblue.com
