Sneaker Collectibles Represents A Multi-Billion Dollar NFT Marketplace.

Sneaker X, a project in which NFT Blue and MMX steered as the first sneaker collectible minted in the world back in 2018, is set to launch sneaker collectibles with over 100 million Tik Tok fans during Super Bowl 2022 Festivities.

Sneaker NFT’s and collectibles are heating up. Adidas sold 29,620 NFTs from its Into the Metaverse collection within hours of making them available. Each NFT went for 0.2 ETH, which at the time came out to around $765 (the coin’s value has since dropped), meaning Adidas made over $22 million from the digital tokens. This trend followed up the original “OG” sneaker NFT which was minted in 2018 by MMX, a blockchain-driven sports, entertainment, and celebrity and influencer-driven group.

What about Nike?
After spending part of 2021 taking shoe customizers to court, Nike is spending its final months of the year staking a claim in the emerging metaverse as well with investments into several metaverse projects that will allow gamers to wear NFT sneakers and “flex” their wearables in the metaverse and collect them at the same time.

The market for transactions in the metaverse is expected to reach $6.1 billion this year and nearly $42 billion globally by 2026, according to research firm Strategy Analytics. In Nikeland, users can customize their look, display collectibles in a digital showroom, and play games, and Nike jumped in eventually after MMX’s team approached Michael Jordan’s super-agent David Falk, and Nike “Air Jordan” -“ sneaker deal maker” of the century with the idea back in 2018.

Nike to jump-start the NFT business plan after falling behind trying to grasp the NFT innovation bought RTFKT Studios, which makes non-fungible tokens of sneakers, among other things. Non-fungible tokens are virtual items that use blockchain technology and smart contracts to assure each item, or asset, is unique and unchangeable. The sneaker NFTs are not tangible items that customers can wear, say, to a grocery store or hair salon in real life. Instead, the shoes will go on the feet of an avatar that walks around a virtual world, such as Nikeland.

RTFKT, pronounced “artifact,” was launched in 2020 and made a splash in March when it sold out of a line of real sneakers paired with NFTs in seven minutes and made $3.1 million in the process. “Since we started, we always looked up to Nike with the goal to create the Nike born on the Metaverse,” RTFKT co-founder Benoit Pagotto tweeted after the acquisition was announced.

Sneaker X’s NFT Drop

The NFT Sneaker X project has been in development for years. NFT Blue and MMX is offering the opportunity for cross-pollination, to industry leaders in music, movies, and the metaverse.

• Custom, signature artwork provided by former Dreamworks graphics designers: Diamond and Gold signature line for each artist
• Over 100 million fans are involved in the NFT Sneaker drop project
• Established marketplace with proven case studies, such as A-list music artists and top influencers doing sneaker collaborations
• Effortless and identifiable hook into NFT sales for talent ( example: Offset, Snoop Dog, Travis Scott, Taylor Swift, Beyonce, etc)
• Will launch initially on airwire.io a Tik Tok fan-friendly platform that allows fans to not have to know how to use metamask and other complicated tools, in order to tap into rewards and collectibles.

About MMX:

MMX was formed in 2018 and is a cryptocurrency tokenized and NFT rights management and revenue-driven organization with content ventures, special media stars, and celebrity ventures going on around the world with its many partnerships. MMX launches forward in 2021 with its first IDO ( initial decentralized token offering). www.mmxdigital.com Disney producer Andrew Lane ( Credits included “High School Musical 3', Hannah Montana/Miley Cyrus, MTV Making The Band, and many hit music projects and films) has brought together a network of Tik Tok influencers who will help launch the custom-designed Sneaker X projects to their over 100 million fans online.

About NFT Blue

NFT Blue is a leading NFT strategy and advisory group founded by seasoned sports, and entertainment executives whose credits include projects on Fox Sports, Disney, Fox, CBS, Hulu, Netflix, and now are seasoned NFT executives in the industry. It has set records in single NFT sales, launched influencer and music-driven NFT activations, and has technology built on multiple NFT and blockchain protocol partnerships all over the world. www.nftblue.com

About Airwire.

The drop details will be published online at www.airwire.io on February 10th, 2021, and on social media, Tik Tok, Twitter, and announced in discord one week before the SuperBowl takes place.

Airwire: NFT Minting in Two Clicks

AirWire allows users to quickly and easily capture and secure their most valuable moments forever with AirWire’s NFT Camera. Whether it’s profile pictures, nature shots, private moments, or personal identification, all have access via AirWire’s decentralized NFT Media Storage. Users are able to enhance their assets with editing tools and premium filters to create the perfect shot. It’s as easy as two clicks to mint the asset into an NFT. Airwire also provides a full Marketplace for new and advanced users alike to monetize their valuable NFTs.